TheApple Watch was the first new product category Apple had launched in five years, setting the bar and raising smartwatch awareness.

Smartwatches may not appeal to everyone, however the industry has continued to grow at a phenomenal rate. We previously explored this in‘Is now the time of the Smartwatch?’

Apple’s CEO Tim Cook stated that the Apple watch is “the most personal device Apple has ever created,” adding: “It is not a shrunken iPhone. It is a new, innovative way to communicate directly from your wrist.”

iPhone sales have decreased by 50% since 2015. Max O'Reilly, Year 10 student from The Bishops Stortford High School on work experience at Delta2020, decided to look into the diminishing role of the smartphone in the future mobile device industry.

Since the first iPhone was announced in 2007, there have been 21 different variations on the original iPhone model. But, while there is obvious change, the designs have never substantially moved on.

The first generation Apple Watch launched into the Smartwatch Market last April with great confidence, looking to lead the way amongst other Smartwatch brands and leap forward on the technology curve. However being reliant on the iPhone (models 5s onwards) and prices starting at £299 for the 38mm model, it would see only the innovators being first to embrace it.