Tag: socialmedia

Big data on big Data

Big data is a term that is used to describe the large volume of digital data that is created daily. Growing exponentially, it is estimated that we create on a daily basis at least 2.5 quintillion bytes of data, of which 90% has been created globally in the last two years. In 2015 according to IDC the estimated value of the big data market was $59bn and by 2019 it’s expected to roughly double to $102 billion. Companies are able to process, transmit and store more data than ever before and are understanding the valuable insights it can provide.