TheApple Watch was the first new product category Apple had launched in five years, setting the bar and raising smartwatch awareness.
Smartwatches may not appeal to everyone, however the industry has continued to grow at a phenomenal rate. We previously explored this in‘Is now the time of the Smartwatch?’
Apple’s CEO Tim Cook stated that the Apple watch is “the most personal device Apple has ever created,” adding: “It is not a shrunken iPhone. It is a new, innovative way to communicate directly from your wrist.”